Top Tips for Foreign Entrepreneurs Starting a Business in the Netherlands
Succeeding in the Dutch market starts with the right knowledge, mindset, and local support. Here are the essentials every international founder should know.

With its strategic location, vibrant startup ecosystem, and supportive government policies, the country offers a fertile ground for innovation and growth.
At The Unusual Space, we specialize in helping international entrepreneurs navigate this exciting journey. Here are our top tips to ensure your business thrives in the Dutch market.
Understand the Local Market
Successful entrepreneurs often cite failure as a crucial part of their journey. Instead of fearing failure, they view it as a valuable teacher that provides insights and lessons.
Tip: Utilize resources like the Netherlands Enterprise Agency (RVO) and local industry reports to gather market insights.
Learn the Legal Requirements
Starting a business in a new country involves navigating different legal and regulatory requirements. In the Netherlands, you must register your business with the Dutch Chamber of Commerce (KvK) and choose the appropriate legal structure.
Tip: Consult with legal experts or services like The Unusual Space, which can help you understand and comply with all necessary regulations
Secure the Netherlands Startup Visa
For non-EU/EEA entrepreneurs, the Netherlands Startup Visa is a fantastic opportunity to establish your business. This one-year residence permit allows you to develop your startup with the support of a recognized facilitator like The Unusual Space.
Tip: Ensure you have a detailed business plan, demonstrate financial stability, and partner with a recognized facilitator to enhance your application’s success.
Find the Right Location
Choosing the right location for your business is essential. With its central location, excellent infrastructure, and vibrant startup scene, Utrecht is an ideal choice. The Unusual Space offers a co-working area and business registration address on the picturesque Oudegracht, providing a productive and inspiring environment.
Tip: Consider the benefits of co-working spaces, which offer flexibility, networking opportunities, and cost-effectiveness.
Leverage Government Support
The Dutch government offers various incentives and support programs for startups, including grants, subsidies, and tax incentives. Familiarize yourself with these opportunities to maximize your resources and reduce initial costs.
Tip: Explore funding options such as the Innovation Credit, WBSO (R&D tax credit), and regional development funds.
Build a Strong Network
Networking is crucial in the Dutch business environment. Building relationships with other entrepreneurs, industry experts, and potential partners can open doors to new opportunities and collaborations.
Tip: Attend local networking events, join professional associations, and participate in workshops and seminars offered by The Unusual Space and other organizations.
Embrace Dutch Business Culture
Understanding and embracing Dutch business culture can significantly impact your success. The Dutch value direct communication, punctuality, and a pragmatic approach to business. Building trust and maintaining transparency are essential.
Tip: Take the time to learn basic Dutch phrases and cultural norms to enhance your interactions with local partners and clients.
Focus on Sustainability
The Netherlands is a global leader in sustainability and green innovation. Committing to sustainable practices can enhance your business’s reputation and attract environmentally-conscious customers.
Tip: Incorporate sustainable practices into your business model and seek out partnerships with organizations focused on sustainability.
Utilize Digital Marketing
A strong online presence is crucial for business success in today's digital age. Develop a comprehensive digital marketing strategy to reach your target audience and build brand awareness.
Tip: Participate in The Unusual Space’s “Business Accelerator” program, which offers guidance on digital marketing activities in the Netherlands, including SEO, social media, and content marketing.
Maintain Work-Life Balance
Balancing work and personal life is essential for long-term success and well-being. The Netherlands is known for its excellent work-life balance, so take advantage of this to maintain your health and happiness.
Tip: Unwind and recharge by exploring Utrecht’s parks, cultural sites, and recreational activities. Use The Unusual Space’s amenities to create a productive yet balanced work routine.
Starting a business in the Netherlands as a foreign entrepreneur is a rewarding journey filled with opportunities. By understanding the local market, navigating legal requirements, leveraging government support, and embracing the Dutch business culture, you can set your business up for success. At The Unusual Space, we are here to support you every step of the way, from securing the Netherlands Startup Visa to providing a vibrant co-working space in Utrecht.
Are you ready to embark on your entrepreneurial journey in the Netherlands? Contact The Unusual Space today, and let’s turn your business vision into reality.
At The Unusual Space, we’re more than just a co-working space; we’re your partners in creating a thriving business and lifestyle. Visit us on the beautiful Oudegracht in Utrecht and become part of our dynamic entrepreneurial community. Let’s create success together!